Email Marketing isn’t Dead
Email has been around for decades, but it's still one of the most powerful marketing tools available. Email marketing remains highly effective for engaging customers and driving sales even with “newer” forms of marketing like Facebook ads and Social Media Marketing. Here are a few key reasons why email marketing deserves a prominent place in your overall marketing strategy.
Email Marketing is Cost Effective
Across industries, email marketing campaigns consistently achieve an exceptional return on investment. According to recent studies, the average ROI for email marketing is around $36 for every $1 spent. That phenomenal return makes email one of the most cost-effective marketing channels year after year. By taking the time to build an email list and create compelling campaigns, you can drive sales at a relatively low cost.
Email Marketing is a Direct Line to Your Customer’s Inbox
Email marketing allows you to connect directly with existing customers and interested prospects who have opted into your email list. With an engaged email list, you can share news, offers, and updates straight to customers' inboxes for a very low cost.
Email Marketing Integrates Well
While some channels like radio ads exist in isolation, email marketing integrates seamlessly with other digital marketing tactics. Your emails can drive traffic to your website, promote your social media presence, and amplify any other campaigns you're running. Smart marketers use email as the glue to hold together an omnichannel marketing strategy.
Email marketing is Measurable
One of the biggest advantages of email marketing is the ability to segment your list and target specific groups. You can easily create different campaigns and customize emails based on factors like geographic location, purchasing behavior, and engagement level. And with detailed analytics, you can continuously optimize your email campaigns for better performance over time.
Don't assume customers see your emails as unwanted distractions. Concerns about inbox overcrowding and spam have caused many businesses to underestimate email marketing. While nobody wants their inbox clogged with obvious spam, research shows that most people do want to receive emails from companies they know and trust. In fact, 72% of people prefer to receive promotional communications through email over other channels.
Successful email marketing takes effort. You need to build your list ethically, create valuable content, and continually test and optimize your campaigns. But when done right, email marketing gives you an affordable avenue to stay engaged with your audience and grow your business. It's a key piece of an integrated digital marketing strategy for virtually any organization.
Start including emailing marketing in your marketing plan today. I would love to help you get started towards a healthier, more successful business. If you already have enough on your plate and can’t possibly comprehend the idea of tackling email marketing contact me today. I offer a variety of packages so that you can fully focus on your business.
I also offer social strategy meetings where we meet to discuss your strategy moving forward, your content planning, and any other tips and tricks that will set you on a path to success.
