5 Proven Social Media Content Strategies to Boost Your Engagement
It’s easy to get lost in a sea of faces on social media. Some content, however, outperforms other content every time, for both service-based businesses and product-based businesses. Understanding what resonates most with your audience can significantly enhance your online presence and engagement. Here are some of the best-performing content types that have proven successful for my clients across various industries:
1. Behind-the-Scenes Social Media Content
People love to see the inner workings of a business. Behind-the-scenes content offers a glimpse into your daily operations, highlighting the effort and passion that go into your products or services. Whether it’s a sneak peek of your creative process, a day in the life of your team, or even the challenges you face, this content humanizes your brand and builds a stronger connection with your audience. This helps to highlight the authenticity behind your business, builds trust and relatability, and makes your brand more approachable and engaging.
2. User-Generated Content (UGC)
User-Generated Content is a powerful tool in your social media arsenal. When a customer tags you in a post, they’re not just sharing their experience—they’re providing you with authentic, real-world content that resonates with potential customers. Always seek permission to share these posts on your own page and don’t forget to add the original creator as a collaborator. This not only acknowledges their contribution but also extends the reach of your content. UGC serves as social proof, showing that your customers are genuinely satisfied with your offerings, which in turn can encourage others to engage with your brand.
3. Storytelling Content
Storytelling is at the heart of meaningful connections. If you’ve received a glowing review, don’t just post it—turn it into a story. Talk about the client or customer’s journey and how your product or service positively impacted their life. This approach not only highlights the value of your offerings but also makes the content more relatable and memorable. Stories have the power to evoke emotions, and when done well, they can transform a simple review into a compelling narrative that resonates with your audience.
4. Photos and Videos of Your Team
Social media is inherently social, and one of the best ways to leverage this is by showcasing the people behind your brand. Sharing photos and videos of your team helps to personalize your business, making it more relatable and trustworthy. Whether it’s a team celebration, a behind-the-scenes look at your workspace, or even casual moments, this type of content reminds your audience that there are real people behind the brand. It adds a layer of authenticity and helps to build a loyal community around your business.
Conclusion
Every brand is unique, and the best-performing content for your business might differ from others. These are just examples of what I’ve seen from accounts that I personally manage. By incorporating behind-the-scenes content, UGC, storytelling, and team-focused posts into your social media strategy, you can create a more engaging and relatable online presence.
What type of content performs best on your social media pages?
